Knowledge Base

Marketing Cloud

Signup Forms

You can track inventory adjustments and stock movements in Retail Express to maintain accurate stock levels and reduce shrinkage across your retail locations. This capability helps improve inventory accuracy by providing real-time visibility into stock changes, enabling better operational decisions and helping identify patterns that may indicate theft, damage, or process inefficiencies.

Setting up inventory adjustment tracking involves configuring adjustment reasons, implementing regular stock count procedures, and using reporting tools to analyze variance patterns. When properly managed, this system helps ensure inventory accuracy, supports better purchasing decisions through reliable stock data, and enables early identification of potential operational issues across your retail operations.

Signup Forms enable you to grow your email list by capturing subscriber information directly on your website through customizable HTML forms. This streamlines your contact acquisition process and helps build engaged audiences who have actively opted in to receive your email campaigns, typically leading to better engagement rates than other contact acquisition methods.

You can create simple, effective forms that integrate seamlessly into your existing web pages while maintaining compliance with email marketing regulations. When properly configured, these forms help optimize your subscriber growth and provide a foundation for successful email marketing campaigns that drive business results.

Maropost provides two options for signing up new users: Signup Forms and Acquisition Forms. The Signup Forms are simple HTML-embedded forms that can be added to any landing page. Signup Forms can get new users to subscribe to your lists.

This article will teach you about creating and managing Signup Forms. To learn more about Acquisition Builder, get started here: Acquisition: Overview.

Managing Signup Forms

You can create a new Signup Form and manage the previously created ones on the Signup Forms index page. To access the page, in Navigation, go to Acquisition, and select Signup Forms (Old).

The following actions are available for managing the Signup Forms:

Preview: Renders the preview of the Signup Form.
HTML Code: Shows the HTML code of the Signup Form.
Edit Form: Opens the Signup Form in edit mode.
Delete Form: Deletes the Signup Form permanently.

Creating a Signup Form

Perform the following steps to create a new Signup Form:

On the Signup Forms index page, click the New Signup Form (Legacy) button.
In Step 1 (Create Signup Form) of the Signup Form builder, you enter the form details and specify the setting preferences. Click Next.

📋 Note: When enabling reCAPTCHA, you are required to enter the Site Key and Secret Key. You must first create a reCAPTCHA on the Google reCAPTCHA home page that generates the keys. You can then copy the keys into the corresponding fields on the Signup Form builder. To learn more, see ReCAPTCHA in Signup Forms.

Also, note that the reCAPTCHA won't be visible in the form preview. You must embed the form on your website to see it.
In Step 2 (Design Sign Up Form), you design the Signup Form. Here, you can choose from the available default and custom fields to show as input fields in your form. You can also update the formatting of your form, fields, and buttons. Click Next.
In Step 3 (Modify Header and Footer), create a header and footer for the Signup Form. Click Next.
In Step 4 (Thank You Message), create the web page that is displayed when your user completes filling out the Signup Form. The basic text editor provides features similar to any word processor along with support for tags to personalize your message. Click Save to complete the process.

Content & Design:

Acquisition Forms - Create effective signup forms
Signup Forms - Design optimized contact capture forms

Campaign Management:

Create Your First Email Campaign - Apply design principles to campaigns
Campaign Tags - Organize design assets and campaigns

Contact Management:

Creating a Contact List - Capture contacts with well-designed forms

Inventory Management:

Processing Manual Stock Adjustments - Manually adjust inventory levels when needed
Stocktake Report - Review stock count results and identify variances
Inventory Movement Log - Track detailed history of stock changes

Supply Chain:

Understanding Transfers - Manage stock movements between locations
Create a Transfer in Back Office - Initiate inter-store stock transfers

Reporting:

Style On Hand Inventory - View current inventory levels across locations